ATM 2025: Dubai Safari Park reports 67% surge in ticket sales through travel partners
Park announces new conservation initiatives as it wraps record-breaking sixth season
Dubai Safari Park has recorded a 67 percent increase in ticket sales through travel agencies and tour operators during its ongoing sixth season, making it the most successful season to date.
The announcement was made as the Park kicked off its participation at the 32nd edition of Arabian Travel Market (ATM) 2025, one of the world’s leading travel and tourism events.
How is Dubai Safari Park embedding conservation into the visitor experience?
Themed ‘Conservation for the Planet’, the current season has not only seen record-breaking footfall but also marked a turning point in the Park’s mission-driven approach.
Dubai Safari Park unveiled an enhanced strategy to integrate wildlife conservation across every aspect of the visitor journey, from interactive activities to behind-the-scenes operations.
Will ticket sales now support conservation directly?
In a first for the Park, it announced that a portion of all admission revenues will be dedicated to wildlife rescue, care, and research. This ensures that each guest visit contributes meaningfully to protecting vulnerable species and supporting sustainable ecosystems.
Mohammed Ahli, Acting Director of Parks and Recreational Facilities Department at Dubai Municipality, stated: “Arabian Travel Market represents a pivotal moment for Dubai Safari Park. As the UAE continues to set new benchmarks in tourism, we remain committed to offering purpose-driven experiences that advance conservation and create unforgettable memories.”
What new conservation features and facilities are in place?
Dubai Safari Park has expanded its conservation-focused infrastructure, including a veterinary hospital, a dedicated research and animal care centre, and an active breeding programme for endangered species. Purposeful new guest experiences like the Junior Park Rangers initiative and Nighttime Safari have also deepened public engagement and raised awareness about wildlife protection.
Dubai Safari Park at ATM 2025
At ATM 2025, the Park hosted a series of interactive sessions such as ‘Wildlife Talks’, engaging travel and tourism professionals in conversations around ethical tourism and conservation. These discussions emphasized how tourism can play a critical role in safeguarding the planet’s natural ecosystems.
What’s next for Dubai Safari Park?
Building on the success of its sixth season, Dubai Safari Park will launch its seventh season on 14 October 2025. The upcoming season promises the return of popular educational and entertainment experiences, alongside new conservation-led initiatives focused on sustainable tourism and deeper guest involvement.